Digital Camera News and Reviews

Panasonic Lumix DMC-FZ28

DIWA Labs has tested the Lumix FZ28 compact camera from Panasonic. This camera sports an impressive 18x optical zoom and a 4.8-86.4mm (27-486mm equivalent) f/2.8-4.4 Leica lens so it should be interesting for all photographers looking for a superzoom camera.

Read all the tests of the Panasonic Lumix FZ28 compact camera here.
The tests done by DIWA Labs are very technical so you need to read their test guide to understand the test results.

Panasonic Lumix DMC-G1

Digital Camera resource page has reviewed the first ever Micro Four Thirds camera on the marked, the Panasonic Lumix DMC-G1.

Some key features for the Panasonic Lumix DMC-G1:
-4/3-type 12.1-megapixel Live MOS sensor
-Electronic view finder
-First Mirco Four Thirds camera
-SSWF dust protection system
-ISO sensitivty from 100-3200

Digital Camera resource page ends up giving the Panasonic Lumix DMC-G1 camera a very good review as the camera is able to produce pictures of high quality, have great live view, good electronic view finder and small size.
The only downsides with the Panasonic Lumix DMC-G1 is a bit step price compared to entry level DSLR cameras, there isn’t many micro four thirds lenses on the marked yet and higher ISO levels are a bit noisy.
All in all the Panasonic Lumix DMC-G1 seems like an excellent camera and it will be exciting to see where the new micro four thirds standard will go from here.

Read the full review of the Panasonic Lumix DMC-G1 micro four thirds camera here.

Panasonic Lumix DMC-G1

Panasonic has announced that they are releasing the first ever digital camera an electronic viewfinder and the ability to change the lenses. The camera is called Panasonic Lumix DMC-G1 and is based on the new Micro Four Thirds-standard made by Olympus and Panasonic. This is a very interesting step for digital photography. Four Thirds have had a problem with small viewfinders, but when you can get much bigger electronic viewfinders. Lenses and camera bodies can also be made smaller, though the Panasonic Lumix DMC-G1 is not much smaller than the Olympus E-420 DSLR. The Panasonic Lumix DMC-G1 will be out 1st November.

Some key features for the Panasonic Lumix DMC-G1:
-4/3-type 12.1-megapixel Live MOS sensor
-First Mirco Four Thirds camera
-SSWF dust protection system
-ISO sensitivty from 100-3200

Press Release:
World’s First Full-time Live View Digital Interchangeable Lens Camera Adopting New-Generation Micro Four Thirds System Standard DMC-G1 from LUMIX G Micro System

September 12,2008: Panasonic today announced the release of the DMC-G1, an exciting new digital interchangeable lens camera that is based on the new Micro Four Thirds System Standard. Combining a downsized body and advanced camera features that realize the operational comfort even as easy as that of compact cameras, the super-mobile G1 shatters the old notion that all digital SLRs are bulky, heavy and hard to use. This, plus the superior picture quality made possible by a 4/3-type image sensor, draws a clear line between the new-generation Lumix G1 and all conventional digital SLR cameras.

With the G1, Panasonic has developed an entirely new-concept digital camera that takes even greater advantage of the compactness and light weight inherent in the Four Thirds System Standard. By increasing the number of electrical contacts between camera body and lens, Panasonic has also increased camera expandability and maximized the future potential of the G1, including compatibility with future features. In addition, the versatile G1 accepts not only Micro Four Thirds System interchangeable lenses, but also conventional Four Thirds System lenses (when an optional adapter is mounted). This means that users can continue to use Four Thirds lenses they already own.

The G1 is the world’s first camera to employ the new Micro Four Thirds System standard. Together with an innovative mirror-less structure that also dramatically downsizes the camera body, the LUMIX G Micro System achieves a dramatic portability and ease of use by an adoption of electronic Full-time Live View Finder instead of conventional optical viewfinder. Despite the G1’s ultra-compact design, it comes fully equipped with features that assure outstanding ease of use, made possible by the contrast AF system. The G1 also boasts iA (Intelligent Auto) mode, a feature that took the world by storm in Lumix digital compact cameras. iA mode brings together a full range of functions – led by AF Tracking , Face Detection, Intelligent ISO Control and Intelligent Exposure – that together let users take strikingly beautiful photos with maximum ease every time they shoot. The G1 breaks new ground in styling too, overturning SLR camera conventions by giving users a variety of body colors to choose from. For people who have been hesitant about moving up to an SLR camera, the G1 is a perfect fit. It is a small, sophisticated, easy-to-use camera that will greatly expand any user’s photographic capabilities.

The G1’s Live MOS sensor gives users the benefits of Full-time Live View both when viewing the Free-Angle LCD and when looking through the viewfinder. Other new conveniences made possible by the contrast AF include 1-area-focusing, AF Tracking, and a preview functions that show the photographer how changing the shutter speed (and other settings) will affect the photograph. The large 3.0-inch free-angle LCD, with its 100% field of view and sharp 460,000-dot resolution, lets the photographer check even fine details when composing an image or viewing a shot just taken.

Behind the G1’s exceptional image quality is a 4/3-type 12.1-megapixel Live MOS sensor that boasts a wide dynamic range and low power consumption, plus Panasonic’s new Venus Engine HD imaging processor, with its superb noise reduction performance and expandability represented by HDMI output capability. Because dust entering the body is a concern with all interchangeable lens cameras, Panasonic equipped the G1 with a Supersonic Wave Filter as part of a Dust Reduction System designed to prevent dust and other foreign matter from adhering to the image sensor.

In addition to accepting Micro Four Thirds lenses, the G1 can be fitted with a mount adapter that allows the use of standard Four Thirds lenses. This greatly expands the assortment of lenses available to users. They can choose lenses from a variety of manufacturers and in a variety of combinations, for virtually unlimited photographic capabilities. A wide range of special accessories is available too. The G1 also is equipped with a mini HDMI output terminal for easy connection with other AV devices. With features like these, the G1 gives users a host of photographic and entertainment possibilities to explore.

The stylish Lumix DMC-G1 is an entirely new kind of digital camera with an unprecedented feature
set.Especially for people who have never before used an interchangeable lens camera, and for those who have tried one but didn’t find it comfortable, the easy-to-use G1 can open the door to a world of fun, beauty and unlimited creative possibilities.

1. Ultra compact Digital Interchangeable Lens Camera – Made Possible by the Micro Four Thirds System Standard
With the G1, Panasonic introduces an innovative mirror-less structure that dramatically downsizes the camera body. The G1 is far more compact than conventional SLR camera on the market, thanks in large part to the Micro Four Thirds System, a new standard for interchangeable lens cameras. This new system has made it possible to reduce the flange back distance (between the mount and the image sensor) to approx. 20 mm – half the 40 mm specified in the Four Thirds System. The outside diameter of the mount is also reduced, by about 6 mm.

The Micro Four Thirds System makes it possible to downsize not only the camera body, but the lenses too — particularly wide-angle lenses and high-power zoom lenses – while maintaining the superior image quality characteristic of the 4/3 image sensor. The G1’s ground-breaking structural design forever dispels the notion that an interchangeable lens camera has to be big and heavy – a drawback that’s deterred many people from switching to an digital SLR. Even with its generous 3.0-inch LCD, the G1 is extremely compact – and there is absolutely no compromise in function or performance.

Another attractive feature that separates the G1 from conventional digital SLR cameras is the choice of body colors. While traditionalists can choose the standard black body, others will enjoy the appealing blue and red colors available. With its exceptional mobility and features, the G1 offers a new style of photography; with its design and color selection, it offers a new sense of camera style.

2. Full-time Live View and Contrast AF
With the G1 users enjoy the advantages of Full-time Live View not only when viewing the LCD, but when using the electronic viewfinder too. The G1’s viewfinder system retains the outstanding viewability of an optical viewfinder and can also display information about camera settings that the user can see without taking his or her eye from the subject. This is one of the ways Full-time Live View uses digital technology to give the photographer useful new features and functions. In addition to a mirror-less structure, the G1 features a high-resolution 1,440,000-dot equivalent Live View Finder. A clever built-in eye sensor automatically switches on the viewfinder when the user looks into it, then switches it off and turns on the 3.0-inch high-resolution 460,000-dot LCD (which boasts a wide viewing angle) when the user looks away from the viewfinder. The 60-frames-per-second Live View is made possible by the Live MOS sensor, which takes signals directly from the image sensor and sends them continuously to the LCD, in real time. You can use either auto focus or manual focus while using the Full-time Live View.

Both the Live View Finder and LCD provide a 100% field of view. This allows the user, when composing a shot, to check the framing accurately from corner to corner.

The G1 introduces a new Contrast AF function that is not only accurate and easy to use, but also very fast. Users can choose from a wide range of AF modes, including multiple-area AF with up to 23 focus areas, 1-area AF with a selectable focus area, Face Detection, and AF Tracking. In the 1-area AF mode, the AF frame size can be changed by simply turning a dial. The G1 also has a Quick AF function that begins focusing as soon as the user aims the camera – no waiting for him or her to press the shutter button halfway. This provides a quicker focusing that can help capture the subject before the crucial moment passes. Continuous AF keeps the subject in focus at all times. With the G1’s many auto focus modes, there’s an option that’s just right for any shooting situation.

3. High-resolution Live View Finder and Free-angle 3-inch 3:2 460,000-dot LCD
A large, clear, easy-to-see LCD, that rotates 180º horizontally and 270º vertically is upgraded both in size and resolution to be 3.0-inch with 460,000-dot high resolution to offer even more comfortable view for both monitoring when shooting and for playing back the results. Extraordinary 3:2 aspect of the LCD on DMC-G1 is familiar to those who are used to analog film cameras. The G1 is designed for easy viewing, no matter where your photographic pursuits take you. When the lighting around you changes, the LCD changes too. The Auto Power LCD function automatically boosts brightness by as much as 40%, depending on the shooting condition. The LCD monitor remains easy to see at all times. This helps make framing a shot with Full-time Live View even easier.

The DMC-G1’s Live View Finder has the large 1.4x (0.7x on 35mm equiv.) magnification and the 100% field of view as the optical viewfinders on high-end digital SLR cameras. This, plus the 1,440,000-dot equivalent resolution, makes it easy to shoot the exact image the camera sees. Surprisingly, when you look into the viewfinder, a sensor automatically turns the Live View Finder on and the LCD off. You enjoy smoother, easier shooting without having to switch the setting of display.

In addition, customize the camera to fit your shooting preference by changing the display style or switching to a full-screen display. The user enjoys a seamless 60fps Live View both on the LCD and LVF. The G1’s Live View Finder, which is based on a field sequential system that uses RGB 3-independent sequential illumination to produce 180 fps for each of the three colors, gives the user a clear, natural and comfortable view when framing a shot. The LCD can swivel 180 degrees horizontally and 270 degrees vertically, giving the user the flexibility to take low-angle and high-angle shots easily and comfortably. The DMC-G1 also features the Quick Menu, so you can make a variety of settings without taking your eye from the Live View Finder.

4. Great Photography Is Not Only from Professional Photographers Anymore — Intelligent Auto Mode
When you don’t know which mode will give you the best shooting results, or when a sudden photo opportunity pops up and you don’t have time to make any settings, simply choose iA (Intelligent Auto) mode and let the camera do it all for you. This advanced mode includes MEGA O.I.S. to detect hand-shake, Intelligent ISO Control to detect subject movement, Face Detection to detect faces in the frame, Intelligent Scene Selector to detect scene conditions, Light Detection to detect the brightness level, and AF Tracking to continually track a moving subject and keep it in focus. These six functions work automatically and simultaneously in iA Mode to optimize your settings, making it easier than ever to take beautiful photos every time.

Shake Detection – MEGA O.I.S.(Optical Image Stabilizer)
MEGA O.I.S., implemented in the lens, compensates for the blurring caused by hand-shake. Even slight hand-shake movement is accurately detected by a sampling frequency of 4,000 times per second, and compensated to produce sharp, clear images. It also works for zoom shots and macro shots, which are especially susceptible to hand-shake, and lets you shoot in dimly lit rooms or evening illumination, without a flash, to preserve the mood.

Motion Detection – Intelligent ISO Control
The Intelligent ISO Control function detects subject movement and automatically adjusts the ISO setting and shutter speed to best suit the movement and light conditions. When it detects subject motion, it automatically raises the ISO setting and increases the shutter speed to prevent motion blur. On the other hand, when the subject is still and no movement is detected, it takes beautifully natural photos with a low ISO setting. Intelligent ISO Control gives you stunning images with ease because there is no need for complicated settings.

Light Detection – Intelligent Exposure
The Intelligent Exposure function increases the exposure only in under-exposed areas by detecting the brightness level part-by-part in the picture. If the background includes the sky, which tends to be easily washed out, the camera automatically adjusts the aperture and shutter speed to keep the setting slightly under-exposed to prevent wash-out while brightening the darkened area by increasing the ISO only in that area. If the background of an indoor portrait receives insufficient lighting from a flash and becomes dark, the ISO sensitivity is raised in only the low-lit area to make it brighter without causing graininess in the subject’s face. When Intelligent Exposure is turned on, the icon changes from white to yellow. In addition, you can adjust the effect in three levels in normal shooting mode— high, normal, and low.

Face Detection – Face Detection AF/AE
The Face Detection function detects faces and automatically optimizes the focus and exposure settings. It prevents the blurry faces that happen when the camera focuses on something in front of or behind the subject, and keeps faces from appearing dark when shooting indoors or against the light source. It detects up to 15 faces at a time, making it extremely convenient for group photos. Once the camera detects a face, Face Tracking follows it even when the subject moves around. This makes it easy to capture the person’s face quickly if he or she is moving. It is also equipped with Digital Red-eye Correction. The camera takes care of the red-eye effect that often happens when shooting with a flash, to ensure attractive facial expression always.

Scene Detection – Intelligent Scene Selector
When the camera’s in iA (Intelligent Auto) Mode, the Intelligent Scene Selector automatically sets the Scene Mode to either Scenery, Portrait, Close-up, Night Portrait or Night Scenery. The camera judges it from the various detection results such as focusing distance, inclusion of human face and brightness level of the circumstance. You are free from annoying settings every time scene changes when taking pictures with these most frequently used Scene Modes to get beautiful results even before you know it.

Subject Detection – AF Tracking
Simply focus on your subject, then press the shutter button to activate AF Tracking. Even when you remove your finger from the shutter button, the camera continues to automatically keep your moving subject in focus. This keeps the focus sharp and blur-free when shooting active children or pets, as well as when capturing sports scenes or subjects in a moving object. It minimizes the shutter time lag so you won’t miss those spur-of-the-moment shots, and helps to give you truly beautiful photos always.

The user can activate all of these useful, convenient shooting-assist functions by simply selecting iA mode. This makes the DMC-G1 the ultimate, super-versatile automatic camera for capturing clear, beautiful, mistake-free photos with ease despite its high quality image rendering capability as a system camera.

5. A Host of Creative Options
My Color Mode is a special option that gives free rein to the user’s creativity. In My Color mode you can freely adjust the color, brightness and saturation parameters, while checking the Full-time Live View image to see how those adjustments affect the picture. This makes it easier and more fun to create interesting, expressive images. Adjust the settings that best suit the shooting conditions and your expressive intent, and then enjoy your own photography.

Furthermore, the DMC-G1 provides options of picture taste with the function called Film Mode. Each analog film has its characteristics such as with color, contrast, gradation and which affects on the outcome of the picture, in other words, it is one of the ways of expression. With the DMC-G1, the Film Mode allows you to choose the one that takes the best advantage of the scene or the subject you take out of a total of nine film modes including Standard, Dynamic, Nature, Smooth, Nostalgic, Vibrant, Standard B/W, Dynamic B/W and Smooth B/W, with capability of fine adjustment of contrast, sharpness, saturation and noise reduction. Users can also shoot the same scene in 3 different films using the new Multi Film mode. All these settings can be confirmed before you take the picture and the result is always as you intended.

The Full-time Live View lets the users check the outcome image in advance after adjusting the shutter speed, aperture or white balance. The white balance can be adjusted in the area of two-axis of coordinates precisely.　And also the white balance bracket in 3 pictures either along with A(amber)-B(Blue) axis or G(Green)-M(Magenta) axis is now available for G1.

6. High Image Quality as an Interchangeable Lens System Camera
The 4/3-type 12.1-megapixel Live MOS sensor featured in the DMC-G1 offers the best of both worlds – the superior image quality of a CCD sensor, and the lower power consumption of a CMOS sensor. New technology that makes it possible to read 4 channels of data simultaneously also helps the G1 deliver 60 frames-per-second Full-time Live View images, while faithfully reproducing high-resolution images with fine detail and rich gradation.

For the image processing LSI, the new Venus Engine HD features exceptionally advanced signal processing capabilities. This sophisticated LSI separates chromatic noise from luminance noise and applies the optimal noise reduction to each, so you capture clear and beautiful images even when shooting at high ISO sensitivity levels. The Venus Engine HD also provides independent gradation control for each of the R, G and B colors, so even delicate color nuances are reproduced faithfully. Linking smoothly with the Live MOS sensor, the Venus Engine HD records stunning high-resolution 12-megapixel images with exceptional accuracy. Signals containing a large amount of image data are sent from the Live MOS sensor to the high-resolution Live View Finder, resulting in the 1.44 million-dot equivalent sharp clear images at 60 fps. The Venus Engine HD also supports an extensive range of functions, including HDMI output.

If dust or other foreign matter gets inside the camera when you’re changing lenses, it could cling to the image sensor and show up as a spot in your photos. The Dust Reduction System in the LUMIX DMC-G1 helps eliminate this possibility by placing a supersonic wave filter in front of the Live MOS sensor. Vibrating around 50,000 times per second, the filter repels dust and other particles.

7. Superb Expandability for More Fun
The DMC-G1 and LUMIX G Micro System is compatible with any interchangeable lens that complies with the Four Thirds Standard.* This gives you access to the entire range of Four Thirds lenses. And a stream of new Micro Four Thirds lenses will be announced in the future, giving you a large, diverse line of high-performance lenses to add to your photographic toolbox. With the LUMIX G Micro System and the growing assortment of lenses becoming available, your expressive possibilities are unlimited. The DMC-G1 is a system camera with a wide variety of options to choose from to match your shooting situations and style.

* External Flash: DMW-FL220(GN22)/ DMW-FL360(GN36)/DMW-FL500(GN50)
* PL Filter: DMW-LPL52
* ND Filter: DMW-LND52
* MC Protector: DMW-LMC52
* Mount Adapter: DMW-MA1
* Battery Pack: DMW-BLB13
* DC Cable: DMW-DCC3
* Soft Case: DMW-CG1
* Soft Bag: DMW-BAG1
* Shoulder Strap (Stylish) DMW-SSTG1-A/C/R
* Shoulder Strap (Woven）DMW-SSTG2-WShoulder Strap (Leather) DMW-SSTG3-T
* Remote Shutter: DMW-RSL1

* HDMI mini Cable: RP-CDHM15(1.5m), RP-CDHM30(3.0m)

8. High-Definition Networking
The G1 has an HDMI output terminal. When the G1 is connected to an HDMI-compatible TV via an HDMI mini cable (purchased separately), the user can easily enjoy a slideshow of photos taken with the G1. When the G1 is connected to a VIERA TV that has VIERA Link capability, the TV’s remote control unit can be used to run the slideshow.

9. Other Convenient Features
When using the G1 in manual focus mode, the frame will automatically enlarge by around 5x or 10x(magnification can be altered by the front dial) for easy viewing in the Live View Finder or high-resolution LCD with Manual Assist function. This lets the user frame the shot with greater ease and accuracy. The movable guide lines make it easy to check the horizontal and vertical positioning of the subject and scene, no matter how the shot is being composed.

The Quick Menu has further evolved as an interface in the G1. The newly enhanced menu screen makes it easier to use the G1’s advanced functions, while simply rotating the turn-and-push device (front dial) lets the user select and enter settings with a single finger, without having to look away from the viewfinder. Most settings can be made in this way. The new My Menu tab automatically stores the five most recently used menu items, for quick, easy retrieval. The custom setting function can also be used to register a shortcut for a frequently used function; the function can then be activated by pressing the Down button of the cursor key. The color of the LCD information display screen can be changed in three colors. These features make the G1 easier to operate while also giving the user a way to customize his or her camera.

The LUMIX G Micro System will change the way you see – and enjoy – the digital interchangeable lens camera. It does so with a collection of features that put enormous photographic power in a palm-sized camera with interchangeable lens. The LUMIX G Micro System is a camera you’ll love from day one – giving you the freedom to express yourself, and changing the role that photography plays in your life. DSLReinvented – from 1st November 2008

*Lenses that are not compatible with the contrast AF function can be used with manual focusing. There are some limitations to other functions when the lenses other than LUMIX G VARIO 14-45mm/F3.5-F5.6 ASPH./MEGA O.I.S. and LUMIX G VARIO 45-200mm/F4.0-F5.6/MEGA O.I.S.
*You need an adapter (available as an option) to use Four Thirds lenses. Lenses that are not compatible with the Contrast AF function can be used with manual focusing. There are also some limitations to other functions. For details, see the following customer support site: http://panasonic.jp/support/global/cs/dsc/index.html
* Check the website of the Panasonic sales company in your country or region for details on the optional accessories that are available in your market.

Panasonic Lumix DMC-FZ28

Panasonic has announced a new “ultra-telezoom” digital compact camera called Panasonic Lumix DMC-FZ28. The camera features a Leica DC Vario-Elmarit lens 18x (27-486mm equivalent) optical zoom lens and you can even buy a 1.7x tele converter giving you an extreme range.
An update for the Panasonic Lumix DMC-FZ28 from the older FZ18 is more megapixels from 8 to 10.1 MP. Seems like an interesting camera for people that want to photograph birds and other wildlife, and don’t want to bring a heavy DSLR with a huge lens.
The Panasonic Lumix DMC-FZ28 camera will be available in August, 2008 for around £329.99/$399 in black and silver design.

Some key features for the Panasonic Lumix DMC-FZ28:
-10.1 million effective pixels CCD sensor
-18x (27-486mm equivalent) optical zoom Leica DC Vario-Elmarit lens, F2.8-4.4
-Optical image stabilization
-2.7″ LCD screen
-RAW format support
-Full manual controls

Press release:
Press release:
A Super-Versatile Digital Camera 10.1-Megapixel DMC-FZ28 with 27mm Wide-Angle and Powerful 18x Optical Zoom Lens Featuring Easy Manual Operation

Panasonic introduces the Lumix DMC-FZ28 digital still camera, featuring a 27mm wide-angle Leica DC VARIO-ELMARIT lens with an 18x optical zoom*. Joining Panasonic’s popular FZ series of cameras that pack a high-powered zoom into a compact body, the FZ28 also boasts 10.1-megapixel resolution and adds a number of enhanced features that boost user fun and convenience, represented by an advanced iA (Intelligent Auto) mode.

The super-powerful 18x zoom lens makes it easy to pull in subjects from far away or to take dramatic close-ups. For an added boost, zoom power can be increased to 32.1x with the Extra Optical Zoom function**. The 27mm wide-angle feature is ideal for both broad landscapes and tight indoor shots, letting photographers capture a wider view. The 10.1-megapixel resolution allows photos to be greatly enlarged while still retaining outstanding detail, or edited by trimming and enlarging parts of the photo to print.

For image processing, the FZ28 features the high-speed, high-performance, Venus Engine IV. Thanks to the Venus IV, the FZ28 can snap off consecutive shots at a fast max.13 frames per second for subjects with fast motion in High Speed Burst Shooting mode***. In High Sensitivity mode, the FZ28 can capture stunning photos with sensitivity up to ISO 6400 in extremely low light situations****. The engine allows the FZ28 to shoot up to 460 photos (CIPA) on a single battery charge thanks to improvements in power efficiency.

Panasonic’s iA (intelligent auto) mode, which makes it easy for anyone to take beautiful photos, has been further enhanced . The newly added AF Tracking function automatically tracks the subject once the AF has been set even if the subject moves around, making it easier to capture sharp, well-focused photos of decisive moments. The FZ28 continually monitors the light source and automatically activates the backlight compensation function if it detects that the light source is behind the subject. Face detection accuracy has also been increased, allowing continuous AF/AE adjustment even if a face moves or turns sideways to the camera. The Intelligent Exposure function helps capture natural-looking, true-to-life images by suppressing blocked shadows and blown highlights.

The FZ28 inherits and enhances the manual operation that has proven so popular with other members of the FZ family. The FZ28 manual controls are more versatile than in previous models and the control layout has been improved, making use of the manual controls easier and more intuitive. Also, the Advanced Scene mode, unique to Lumix high-end compact cameras for users who want more creativity, now includes a Close-up mode that lets users enjoy sophisticated close-up photography according to the subject to shoot with remarkable ease.

In addition to capturing beautiful still images, the FZ28 makes it easy to shoot high-definition 1280 x 720p motion images at 30 fps with outstanding detail. Using the DMW-HDC2 HD Component Cable (available separately), these motion images can be output from the FZ28 directly to a HD ready TV for large-screen viewing.

The FZ28 features a large, 2.7-inch Intelligent LCD with 230,000-dot resolution. Clearly visible in virtually all conditions, this advanced LCD gives the user a clear, detailed look at the shot being composed and plays back crisp, clear images after shooting. The viewfinder resolution has also been increased to 201,600 dots for easier viewing.

The FZ28 offers a number of other functions that expand photographic possibilities, including a stronger flash for long-distance lighting and extended use, a colour temperature display that makes it easier to set the white balance more accurately, a colour bracket function, and new scene modes – Pin Hole and Film Grain — that create film-camera-like effects. Image leveling and other new functions add convenience after shooting as well.

Available in black or silver*****, the DMC-FZ28 is a compact wide-angle, super-zoom camera that offers both uncommon convenience and exceptional creative freedom. Users from family members to serious amateur photographers will find the versatile FZ28 a perfect answer to their needs.

*35mm film camera equivalent: 27-486mm
**In 3-megapixel resolution mode.
***In speed priority mode, max. 13 fps in 2-megapixel (16:9) recording, 12 fps in 2.5-megapixel (3:2) recording and 11 fps in 3-megapixel (4:3) recording.
**** In 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording.
*****Availability of models and colours may vary depending on the sales area.
1. A 27mm Wide Angle, Powerful 18x Optical Zooming Leica DC Lens* with F2.8 Brightness

The DMC-FZ28 packages a 27mm wide angle LEICA DC VARIO-ELMARIT lens with F2.8-4.4 brightness and powerful 18x optical zoom (equivalent to 27-486mm on a 35mm film camera) together with a 10.1-megapixel CCD into a compact body. The lens unit comprises of 11 elements in 8 groups, including 3 aspherical lenses and 2 ED lenses. Notably 2 ED lenses minimize the chromatic aberration that is likely to occur in telephoto images. This set of lenses secure picture quality high enough to pass Leica’s stringent standards and delivers exceptional optical performance. With the long zoom range from 27mm to 486mm, equivalent to 18x, the DMC-FZ28 is perfect to take expansive scenery with dynamic perspective and a close-up of a distant subject, having an appealing angle of view. This powerful zoom also works during the motion picture recording.

Further, in 3-megapixel resolution mode, the Extra Optical Zoom function uses the centre part of the CCD to provide additional magnification, extending the zoom power to 32.1x.

*35mm film camera equivalent: 27-486mm
2. Great Photography Is Not Only for Professional Photographers Anymore — Intelligent Auto Mode

The FZ28 adds a new AF Tracking function to iA (Intelligent Auto) mode, which is a combination of functions that makes it easy for anyone to take beautiful photos. In iA mode the camera does all the work, activating Mega O.I.S. (Optical Image Stabilizer), Intelligent ISO Control, Intelligent Scene Selector, Face Detection, and Intelligent Exposure. This leaves the user free to simply compose the shot and press the shutter button, with the assurance that the image will be clear, beautiful and properly exposed.

With the new AF Tracking function, the user can “lock” the focus onto a moving subject. The camera then automatically tracks the subject as it moves, keeping it in focus without the user having to hold the shutter button halfway down. This makes it easier to capture the perfect moment clearly and in sharp focus when shooting images of a child, pet, sports or any scene with moving subjects and spur-of-the-moment action.

Featuring Intelligent Scene Selector, which automatically selects whichever of 5 scene modes — Macro, Portrait, Scenery, Night Portrait, and Night Scenery – best suits the shooting situation, the FZ28 is highly intuitive.

The Face Detection function can find up to 15 faces in the frame and adjusts the focus and exposure to capture them clearly and in sharp focus. Face detection accuracy has been increased in the FZ28 to now provide continuous adjustment of the focus and exposure even if the face is turned sideways to the camera. Combined with AF Tracking, Face Detection helps users capture special moments, including the fleeting expressions on the faces of active children. Plus, with the FZ28, the red-eye effect can be digitally corrected automatically when it occurs due to the use the flash.

Intelligent Exposure suppresses blocked shadows and blown highlights to capture images that look natural and true-to-life. It now features an automatic backlight compensation function that activates whenever the camera detects that the light source is behind the subject. This is useful when the effect of Intelligent Exposure is not enough due to the strong backlighting.

The Quick AF system allows the camera to keep focus on the subject while the camera is in recording mode even before without pressing a shutter button halfway, to get best result out of a shutter chance because the focus is always near the subject and the AF time is minimized.

In addition to the advanced functions mentioned above, the iA mode inherits fundamental functions users need in a good digital still camera. These include Mega O.I.S., which prevents blurring from hand-shake, and Intelligent ISO Control, which prevents motion blur by adjusting the ISO sensitivity if the subject moves as the shot is taken. The Mega O.I.S. conventionally has mode 1 and 2, and now it has AUTO mode to switch to the most suitable mode between the modes according to the zoom ratio being used.

The user can activate all of these useful, convenient shooting-assist functions by simply selecting iA mode. This makes the FZ28 the ultimate, super-versatile automatic camera for capturing clear, beautiful, mistake-free photos with ease.
3. Easy, Intuitive Manual Operation and Advanced Scene Mode

Packing super-powerful zoom lenses in compact bodies, Lumix FZ series cameras give users everything they need to explore the creative side of photography. FZ cameras come with a joystick that has earned high acclaim from users for allowing quick, easy adjustment of manual focus, manual exposure, and other settings. When the camera is in manual focus mode, the focal length and depth of field are displayed in accordance with the zoom range. When the camera is mounted on a tripod and the angle of view is fixed, the MF Assist function allows pinpoint confirmation of the focus area, so users can focus with high precision even when the composing of image is fixed on a tripod. The AF/AE lock button prevents any accidental changes to the focus and exposure settings, so the user doesn’t have to repeat the same cumbersome trial-and-error process to recapture the previous settings. There is also a custom setting function that lets users store up to 4 sets of settings you often use in memory and instantly recall them later using the mode dial.

The Advanced Scene mode has been praised for giving users an extra degree of creative freedom when using ordinary scene modes. The FZ28 features 5 scene modes – Portrait, Sports, Scenery, Night Scenery and a new Close-up mode that provides optimal settings for shooting flowers or other small objects with fine detail. By selecting Aperture Priority in Close-up mode, the user can capture a close-up shot against a soft-focused background for an even more impressive result. With the new modes in the FZ28, the user can choose from five Portrait mode settings, four Scenery mode settings, four Sports mode settings, four Night Portrait settings, and four new Close-up mode settings. Together with the 16 ordinary scene modes, this makes a total of 37 modes the photographer can choose from to capture images exactly the way he or she sees them. Not only in normal Scene mode but also in Advanced Scene mode, the user can see the effects of the detailed settings in real-time on the LCD. This gives the user the opportunity, before taking the shot, to make whatever adjustments are necessary to capture the desired image. To help take full advantage of the wealth of settings available, the FZ28 also offers an Navigation Guide on the LCD that shows the effect of each mode or submode setting.
4. Quick and Smart AF and Easy Manual Focusing

Panasonic has dramatically revamped the focus system featured in the FZ28. The most significant improvement is the new Tracking AF. By keeping the focus locked on a moving subject such as a child or pet, this function makes it a lot easier for users to capture clear, perfectly focused shots at the perfect moment.

To match the shooting situation and subject’s position, the user can select from six auto-focusing methods: AF tracking, face detection, multi, 1-point high-speed, 1-point normal-speed, and spot. With the 1-point AF or spot AF method, the auto-focusing area can be chosen freely from the entire field of view with the joystick or cursor button. Various group area patterns can also be selected in the Multi method.

The Face Detection system helps the camera to recognise a human face to capture it bright and clear. Up to 15 human faces can be detected simultaneously. The detection keeps working on the faces even if subjects are moving so that the time for AF is minimized before you click away the shutter.

Manual focusing, which is a valuable tool for professional-level photography, is also easy thanks to the previously described joystick. Instant switching between AF and MF is available with the independent AF/MF button. The DMC-FZ28 is also equipped with AF Macro button and it activates One-Shot AF function in MF mode with a single press of the button. In both AF/MF, the subject at just 1cm away can be finely captured sparing no detail of it. You can experience the dynamic close-up of macro shots.
5. High-Speed Burst Shooting

In the High-Speed Burst shooting mode, it fires off an incredible max. 13 shots per second*. Notably, the shutter mechanism of the FZ28 is mechanical, which allows users to take beautiful pictures in motion with minimal smearing and distortion effects that is often seen when using the electronic shutter mechanism. You also get unlimited consecutive shooting,** Newly added Flash Burst mode makes it possible to take continuous shooting with continuous emission of flash***. In burst shooting mode, the DMC-FZ28 can snap approx.2.5 shots per second at full resolution.****

*In speed priority mode; 13 fps in 2-megapixel (16:9) recording, 12 fps in 2.5-megapixel (3:2), 11 fps in 3-megapixel (4:3)
**The consecutive shooting speed varies with the memory card, image size, and image compression mode. The number of shots depends on the memory card size, battery life, image size and image compression mode.
***Max. 5 images. In 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording.
****Max. 5 images in standard mode/ 3 images in fine mode.
6. High-Speed, High-Quality Image-Processing LSI Further Evolves into the Venus Engine IV

A new image-processing LSI, Venus Engine IV, features more advanced signal processing technology for rendering even higher-quality images. The parallel noise reduction in both luminance signal and chromatic signal processing systems, a technology established by the preceding Venus Engine III, gains a more sophisticated process. First, the luminance noise is two-dimensionally separated into high-frequency and low-frequency noises and only the low-frequency noise, which tends to be conspicuous, is eliminated without affecting the high-frequency noise that greatly influences resolution. Second, the information of the change point between colours is minutely stored for precise determination of edges, thus colour bleeding is dramatically suppressed. This not only produces a clearer image in high ISO sensitivity recording, but also faithfully reproduces details in low-lit areas of pictures taken at low ISO sensitivity. It supports a High Sensitivity mode that lets the DMC-FZ28 record at a setting of up to ISO 6400, sensitive enough to capture subjects in near-total darkness without using a flash.*

With its multi-task image-processing capability, the Venus Engine IV also boasts outstanding response time. Shutter release time lag is as short as approx. 0.006 second. This fast response makes it easy to capture sudden, spur-of-the-moment shots.

The Venus Engine IV also makes it possible to capture natural-looking, true-to-life images by suppressing blocked shadows and blown highlights with the Intelligent Exposure function. It now has high, standard and low settings of effect to match the shooting conditions and desired results.

Furthermore, the engine elevates the detection accuracy and corrective effect in both Mega O.I.S., which prevents hand-shake, and Intelligent ISO Control, which suppresses motion blur. This high performance engine is also superior in its energy efficiency to extend the battery life up to 460 shots(CIPA) per a single charge.

*In 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording.
7. Exciting Options to Expand the Fun of Photography in the High-Definition Era

All Lumix cameras can take 1920×1080 pixel HD (high-definition) quality photos that perfectly fit a wide-screen (16:9) HDTV for full-screen viewing. The new DMC-FZ28 even records dynamic HD motion pictures in 1280 x 720p at a smooth 30 fps, in addition to WVGA (848 x 480) and normal VGA (640 x 480)***.

With newly added HD component output capability, you can enjoy watching still and motion pictures in stunning HD quality taken by your DMC-FZ28 by simply connecting the camera to a HD ready TV via an optional component cable (DMW-HDC2).

The DMC-FZ28 provides slideshows complete with music. Just select the pictures you want to show and choose the mood that best matches your selection from natural, slow, urban or swing, and you’ll get an emotion-filled slideshow with a variety of slide change effects and matching music without any annoying adjustments. If you make the slideshow with HD photos in 1920 x 1080 pixels, you can also enjoy watching an impressive HD slideshow with music on a large-screen HDTV by using the optional component cable.
*In Motion Picture mode, the length of recording time depends on the capacity of the SDHC/SD Memory Card. (Up to the equivalent of 2 GB per motion-image recording.) When you set the motion picture quality to HD, WVGA and VGA, we recommend using a high-speed memory card with “10MB/s” or greater on the package. Some lens movement sounds may be recorded.

**For Europe, motion images can be recorded continuously for up to 15 minutes.
8. Advanced 2.7-inch Intelligent LCD and Higher Resolution EVF

Clear, easy-to-see LCD is upgraded both in size and resolution to be 2.7-inch with 230,000-dot high resolution to offer even more comfortable view for both monitoring when shooting and for playing back the results. The Intelligent LCD function detects the light condition and automatically boosts the LCD backlighting by max. 40% when shooting outdoors in bright sunshine, and adjusts the frame rate when shooting in low-lit situations in addition to using the pixel mixed readout method to secure clarity in such situations. Detecting the lighting condition precisely and automatically controlling the brightness with a total of 11 fine steps, this function gives the display the most appropriate clarity in any situation without using extra energy.

The High Angle mode makes the LCD screen extremely easy to view when the camera is held high, such as when shooting over a crowd.

The in-line Electric Viewfinder increased its resolution from the predecessor up to 201,600-dot equivalent to provide easy, corner-to-corner focusing confirmation even in manual focus mode.
9. Other Features and Functions

The FZ28 is a versatile compact camera equipped with a wide-angle lens, powerful optical zoom, and a host of enhanced features that make shooting more fun.

SILKYPIX Developer Studio 3.0SE software application comes bundled with the DMC-FZ28 for editing and developing images in the RAW file format. Using this software, you can freely adjust RAW data settings such as exposure bias and white balance even after shooting for greater enjoyment of digital photography.

The flash is more powerful than before and reaches a distance of 8.5 meters at the wide setting and 5.4 meters at the telephoto setting (ISO AUTO). It also has 1st curtain and 2nd curtain synchro settings.

A new colour bracketing function records three types of images – colour, monochromatic and sepia – at a single press of a button. Using this function, the photographer can capture a colour photo and artistic monochrome photo at the same time while pressing the shutter button just once.

For setting the white balance, the FZ28 newly provides a setting by the colour temperature in addition to the Two-Axis white balance adjustment to offer more precise control over the WB.

The FZ28 offers a total of 16 normal scene modes and 5 advanced scene modes, including the new Pin Hole and Film Grain modes that add unique, film-camera-like effects and ambiences to images. This wide range of modes lets the FZ28 respond easily to any shooting situation. The actual effects of the scene modes can be viewed on the LCD before taking the shot.

Image Leveling is another function that improves post-shooting convenience. When a recorded image “leans” to the right or left because the camera was held at a slight angle, the Image Leveling function rotates the image to straighten it and crops the unnecessary edges*.

The USB port supports the 2.0 HS standard and the internal memory has been increased to approx. 50 MB – two further enhancements that add to the convenience and fun of using the FZ28.

*Resolution decreases.
10. More Fun with Optional Accessories

The DMC-FZ28 offers a wide line of optional accessories to expand shooting possibilities. A tele-conversion lens with 1.7x power (equivalent to 826.2mm on a 35mm film camera) and a close-up lens can be mounted using a lens adaptor. An ND filter and new PL filter are also available to provide the FZ28 with true high-end camera capabilities.

DMW-LT55 Tele conversion lens*
DMW-LC55 Close-up lens*
DMW-LND46 ND filter
DMW-LMC46 MC protector
DMW-LPL46 PL Filter
DMW-LA3 Lens adaptor
DMW-AC7 AC adaptor
CGR-S006 Battery pack
DMW-CZS7 Soft case
DMW-CZ18 Camera Bag
DMW-HDC2 HD Component Cable

*Requires Lens Adaptor (DMW-LA3) for attachment

Drawing on its vast expertise in consumer electronics, Panasonic is committed to creating a new photographic culture by introducing innovative, high-performance cameras and other advanced digital imaging products.