Digital Camera News and Reviews

Olympus Stylus-7000 / mju 9000

Today Olympus announced the new Stylus-7000 (called mju 7000 in Europe) digital camera. The camera contains a 12 megapixel sensor, 7x optical zoom lens (compared to 10x on the Stylus-9000) and much more.

Some key features for the Olympus Stylus-7000:
-12 megapixel sensor
-7x optical zoom lens (37-260mm)
-3″ LCD screen

The Olympus Stylus-7000 will be available in February 2009 for about $300.

Press release:
Beautiful cameras for beautiful photographs

Power and elegance combined

London, 7 January 2009 – The popular Olympus µ series is once again setting the standard for cameras that combine graceful design with practical innovative features. Confirming Olympus’ status as the leading developer of opto-digital technology, the new models feature compact optical zooms, with magnifications ranging from 5x in the µ-5000, 7x in the µ-7000, to an incredible 10x in the µ-9000. All three cameras feature 12 Megapixel CCDs and a host of features that guarantee brilliant results, including Dual Image Stabilisation to reduce the effect of camera shake, and a remarkable Beauty Mode that smoothes out the completions of people, knocking years of their age! With sleek metal bodies in a range of colours, the Olympus µ-5000 will be available at the end of January, while the µ-9000 and µ-7000 in stores mid February 2009.

µ-9000
Hidden inside its super-slim metal body the µ-9000 has a wide 10x optical zoom (28-280mm*) that’s powerful enough to capture wide, open landscapes and then zoom in to closely scrutinise details on the horizon. Of course the µ-9000 is great for photographing people too. Face Detection Technology identifies up to three human faces in a photo, then focuses and sets the exposure so that they look their best, and the wide viewing angles of the bright 6.9cm/2.7” HyperCrystal III LCD make framing photos easy even in bright sunlight and at awkward angles. The µ-9000 will be available in Midnight Black and Royal Blue versions.

As with the other two new additions to the “classic” µ series, the µ-9000 includes Dual Image Stabilisation. This reduces blur caused by camera shake by minutely adjusting the position of their 12 Megapixel CCDs to compensate for inadvertent camera movement, and uses higher ISO values to ensure faster shutter speeds.

µ-7000
The µ-7000 is the happy choice for photographers who like taking photos of their family and friends. Its versatile 7x optical zoom (37-260mm*) is great for group shots and portraits and with Advanced Face Detection, up to 16 faces can be automatically identified in single photo. For the happiest results of all though, select Smile Shot and the µ-7000 will even detect when subjects are smiling and take the photo at just the right moment. A huge 7.6cm/3.0” HyperCrystal II LCD makes framing photos a doddle and allows everyone to see their picture at the same time. The µ-7000 comes in three colours: Starry Silver, Midnight Black and Ocean Blue.

µ-5000
With its 5x optical zoom (36-180mm*), the µ-5000 is the perfect choice for flexible, high-performance photography. In common with the µ-9000 and µ-7000, this stylish camera has Perfect Shot Preview which allows changes to various settings to be viewed next to one another in a multi-frame window on the 6.9cm/2.7” HyperCrystal II LCD, so a comparison can be made and the best option selected before the photo is taken. The µ-5000 also has Perfect Fix; this handy function corrects red-eyes and dark shadowy areas in photos that have already been taken. The ultra-slim µ-5000 is available in a choice of Metal Magenta, Atlantic Blue or Midnight Black.

People will love having their photos taken by these sleek and sexy cameras, as µ-9000, µ-7000 and µ-5000 all feature a new Beauty Mode that smoothes out imperfections in the subject’s skin as the photo is taken, for a flawless-looking complexion that knocks years off their age.

The new models have a number of other common features too, including Intelligent Auto Mode, which automatically identifies which of five often-encountered types of scenes the photo being taken matches. In-Camera Panorama Mode is also included so that sequential photos can be combined in-camera to create dramatic wide panorama photographs.

Handling and navigation on the new cameras is easy thanks to illuminated buttons and all models are compatible with xD-Picture Cards and microSD Cards**. The Olympus µ-5000 will be on sale from the end of January, while the µ-9000 and µ-7000 will become available in mid February 2009.

The Olympus µ-9000 – main features:

* Extra slim 10x wide optical zoom (28-280mm*) in a compact metal body to capture landscapes through to exciting close-ups
* Avoids blur thanks to Dual Image Stabilisation (combines mechanical and digital image stabiliser)
* The easy way to perfect images – Intelligent Auto Mode detects the five most commonly used scenes and adjusts settings, focus and exposure automatically
* 12 Megapixels to make prints up to poster-size
* 6.9cm/2.7″ HyperCrystal III LCD for best ever preview even in brilliant sunlight and at extreme angles (230,000 dots)
* Face Detection for perfectly focused and exposed faces. In combination with Shadow Adjustment Technology other main parts of the picture are also correctly exposed.
* TruePic III image processor for faster image handling and higher image quality
* Liven up your memories with movie recording with sound (up to VGA resolution at 30fps) xD-Picture Card and microSD Card** compatible

The Olympus µ-7000 – main features:

* Exceptional 7x optical zoom (37-260mm*) in a compact metal body to capture landscapes through to exciting close-ups
* Avoids blur thanks to Dual Image Stabilisation (combines mechanical and digital image stabiliser)
* High-Definition Multimedia Interface (HDMI™) technology incorporated for viewing images in high definition on HDMI TVs
* 7.6cm/3.0” HyperCrystal II LCD for excellent preview even in bright sunlight and at extreme angles (230,000 dots)
* 12 Megapixels to make prints up to poster-size
* The easy way to perfect images – Intelligent Auto Mode detects the five most commonly used scenes and adjusts settings, focus and exposure automatically
* Advanced Face Detection of up to 16 persons for perfectly focused and exposed faces. In combination with Shadow Adjustment Technology other main parts of the picture are also correctly exposed.
* TruePic III image processor for faster image handling and higher image quality
* Liven up your memories with movie recording with sound (up to VGA resolution at 30fps)
* xD-Picture Card and microSD Card**compatible

The Olympus µ-5000 – main features:

* Excellent 5x optical zoom (36-180mm*) in a smart metallic body to capture landscapes through to exciting close-ups
* Avoids blur thanks to Dual Image Stabilisation (combines mechanical and digital image stabiliser)
* The easy way to perfect images – Intelligent Auto Mode detects the five most commonly used scenes and adjusts settings, focus and exposure automatically
* 12 Megapixels to make prints up to poster-size
* Advanced Face Detection of up to 16 persons for perfectly focused and exposed faces. In combination with Shadow Adjustment Technology other main parts of the picture are also correctly exposed.
* 6.9cm/2.7” HyperCrystal II LCD with a bright display even in bright sunlight and at extreme angles (230,000 dots)
* TruePic III image processor for faster image handling and higher image quality
* Liven up your memories with movie recording with sound (up to VGA resolution at 30fps)
* xD-Picture Card and microSD Card** compatible

Olympus Stylus Tough-8000

Olympus has announced another digital camera in their Tough series. In addition to Stylus Tough-6000 they have announced the big brother called Stylus Tough-8000 that is even more impressive specifications. The camera is waterproof down to 10 meter so it sounds very interesting for underwater photography.

Some key features for the Olympus Stylus Tough-8000:
-Waterproof down to 10 meter
-Shockproof to 2m
-Crushproof to 100kg
-Freezeproof to -10°C (14°F)
-12 megapixel sensor

The Olympus Stylus Tough-8000 will be available from February 2009 for about $399.99.

Press release:
Olympus Stylus Tough Series Cameras Dare The World To Bring It On!

Stability Meets Durability: Shakeproof Dual Image Stabilization Added to Shockproof, Waterproof and Freezeproof Design of STYLUS TOUGH-8000 and STYLUS TOUGH-6000 Cameras

CENTER VALLEY, Pa., January 7, 2009 – There’s really only one word to describe the new shockproof, waterproof, freezeproof, crushproof and shakeproof cameras from Olympus: Tough! Built to withstand some of the harshest environments on earth, the Stylus Tough series builds on the impressive specifications of the renowned Stylus SW Series by adding Dual Image Stabilization. Now, when the STYLUS TOUGH-8000 and STYLUS TOUGH-6000 arrive at the windy mountain peak or dive into choppy waves, they stay steady and ready to capture blur-free images in virtually any condition.

“Olympus designed the new Stylus Tough series to go places other point-and-shoot cameras wouldn’t dare to go, and by adding Dual Image Stabilization we ensure that adventurers will come home with crisp, clear images of their travels,” said Nadine Clark, product manager, Olympus Imaging America Inc. “After all, when you make cameras that can be dropped, submerged and frozen you expect the terrain where you use them to get a little rocky along the way, and you want stability as well as durability.”

The STYLUS TOUGH-8000, designed for active and adventurous people, features an impressive 12 million pixels of image resolution for poster-sized prints and can survive a 6.6-foot drop, venture 33 feet underwater, withstand 220 pounds of crushing pressure, and laugh at freezing temperatures. The 10-megapixel STYLUS TOUGH-6000 is made for life’s everyday adventures – especially those with kids. From the kitchen to a waterslide park and the bunny slopes, the STYLUS TOUGH-6000 can take a drop from 5 feet, dive to 10 feet below the surface, and beat the freezing cold. Both Stylus Tough series cameras feature Tap Control to make it easy for skiers, divers and snowmen makers to control key settings without removing their gloves. It can also just be fun for those who enjoy new modern technology.

Winning the Battle of the Blur with Dual Image Stabilization
For the first time, Dual Image Stabilization will be offered on Olympus’ cameras in the tough category. In the cold climates where the Olympus STYLUS TOUGH-8000 and STYLUS TOUGH-6000 thrive, you may shiver, but the cameras perform sure and steady even in shaking hands. Dual Image Stabilization combines two technologies – mechanical Sensor-Shift Image Stabilization and Digital Image Stabilization – to provide one powerful anti-blur solution for capturing great images whether the photographer or the subject is moving. Olympus’ mechanical Sensor-Shift Image Stabilization keeps images sharp by adjusting the internal image sensor to compensate for camera movement, even in low-light conditions when shutter speeds are slower. Additionally, Digital Image Stabilization freezes the action with high ISO sensitivity and fast shutter speeds that prevent blurry images often caused by a moving subject.

Nothing Can Shock These Tough Cameras
Afraid the mountain wind might sweep a camera out of your hands and dash it on the rocks below? Never fear, the STYLUS TOUGH-6000, available in trendy yellow, white or blue tones, can withstand a 5-foot drop thanks to the Stylus Tough series’ shock-absorbing technology, which minimizes the impact on the lens and circuitry. The STYLUS TOUGH-8000, available in stylish blue, black or silver, can withstand a 6.6-foot drop and features a crushproof body that can withstand up to 220 pounds of pressure.

Point-Dunk-and-Shoot Cameras
Stylus Tough series cameras perform as well underwater as they do on land because their lightweight, stainless steel and aluminum exteriors are matched with interior rubber gaskets and O-rings to seal out the elements. The STYLUS TOUGH-8000 can be fully submerged to capture beautiful images down to 33 feet (10 meters) underwater, and features a built-in manometer, making it ideal for more serious underwater adventurers who want to know the depth of where their images were taken. The STYLUS TOUGH-6000 can be submerged up to 10 feet underwater. The inclusion of four preset underwater scene modes makes these cameras perfect for taking photos while scuba diving, snorkeling or simply having worry-free fun in the pool. Additionally, movies can be captured on both cameras and colors are more vibrant using the underwater movie mode on the STYLUS TOUGH-8000. The cameras also feature a water-repellant lens coating to prevent water droplets from forming on the lens to get crystal-clear shots no matter how wet the shooting environment.

Freezeproof for Arctic Adventures
Whether you’re in the arctic tundra or building a snowman in your backyard, the STYLUS TOUGH-8000 and STYLUS TOUGH-6000 cameras still perform when the temperature dips well below freezing (14 degrees Fahrenheit; -10 degrees Celsius). Stylus Tough series cameras continue to allow you to take great images in freezing situations where most traditional cameras would fail.

Olympus Recommended Button
The new “OR” button makes it easy to activate Olympus’ unique features, including In-Camera Panorama, Shadow Adjustment and Perfect Shot Preview. Simply press the new OR button to easily access these commonly used features.

New Beauty Mode: Supermodels Watch out!
Taking beautiful portraits in the pool or on the slopes is easy with the new Beauty Mode. It enables you to soften shadows and smooth wrinkles or blemishes on your subject’s face – all in the camera and as you capture the image! Additionally, subtle edits can be made post-capture using the Beauty Fix mode. Choose “Clear Skin” to smooth a person’s complexion, “Dramatic Eye” to slightly emphasize the eyes, and “Sparkle Eye” to brighten and enhance the contrast of the iris and pupils. You can also apply all three edits at once. Have fun customizing your brilliant images without a PC and costly image editing software.

Hit Them with Your Best Shot: Tap Control
The Stylus Tough series cameras can be controlled with a simple tap on their top, back or sides, which is made possible thanks to their internal 3D accelerometer that detects the direction of the force on the camera’s body. To turn on the flash or Shadow Adjustment Technology, all that is required is a couple of taps on the camera’s sides and top. In adverse climates Tap Control ensures fast adjustment of settings even if you are fighting frostbite wearing large gloves that make pressing traditional buttons nearly impossible.

Wide-Angle Optical Zoom Captures it All
The STYLUS TOUGH-8000 and STYLUS TOUGH-6000 feature a 3.6x wide-angle optical zoom (28-102mm equivalent in 35mm photography, f3.5-5.0) so that even more of the subject makes it into each shot – perfect for underwater photography. The lens does not protrude from its body so it is further protected from harsh conditions.

Versatile Memory
All Olympus digital point-and-shoot cameras accept xD-Picture CardTM media. Starting with products available in August 2008, they also accept microSD memory cards to capture images. The new Stylus Tough cameras offer the flexibility to use either xD-Picture Card or microSD memory cards, which is just one more advantage of Olympus point-and-shoot cameras.

Advanced HyperCrystalTM III LCD
The next generation of Olympus’ LCD technology – HyperCrystal III – displays twice as bright as previous versions so that you can see the details more clearly, even in direct sunlight. The new technology is offered on the STYLUS TOUGH-8000 and STYLUS TOUGH-6000 in a 2.7-inch LCD.

Can’t Hide with Face Detection!
Portrait and group shots make family reunions live beyond the short event, and with Face Detection you’ll capture even the shyest relatives. The STYLUS TOUGH-8000 detects up to three faces and the STYLUS TOUGH-6000 detects up to 16 faces within the frame and automatically focuses and optimizes exposure to capture sharp, brilliant portraits and group shots. Thanks to the unrivaled durability of the Stylus Tough series cameras, you’ll capture amazing photos even if your next family reunion is at a National Park, a water park or a ski slope!

Intelligent Auto Thinks for You
Skating at night? You won’t be the last one on the ice thanks to Intelligent Auto Mode. It automatically identifies what you are shooting (i.e. Portrait, Night + Portrait, Landscape, Macro and Sports) and adjusts the camera’s settings to capture the best quality results. First-time users can jump into this quick and hassle-free feature that does the thinking for them and produces incredible images.

Broaden Your Horizons with In-Camera Panorama
The places you can take Stylus Tough series cameras – the Grand Canyon or the volcanic sand beaches of Hawaii – are locations where you want to capture as much of the scene as you can. In-Camera Panorama mode makes it possible by capturing three images and stitching them together to create one amazing panoramic picture. Simply press the shutter button and slowly pan across a panoramic scene. The second and third images will be captured automatically and stitched together with the first image – resulting in one seamless panorama-size picture. To create the ultimate panoramic picture, consumers can use the OLYMPUS Master Software™ 2 to stitch up to 10 images together.

Shadow Adjustment Technology
Shooting outdoors in bright daylight can be tricky because of the extreme contrast between dark shadowed areas and bright sunlit areas. While the human eye is capable of detecting the nuances between dark and light and all the details in between, image sensors traditionally have not been quite as sensitive. The Stylus Tough series addresses this challenge head-on with Shadow Adjustment Technology, which compensates for extreme contrast where the shadow areas are underexposed and lack visible detail. With this technology, users can preview and capture images with the same contrast as the naked eye.

Perfect Shot Preview
The Stylus Tough series features a Perfect Shot Preview mode that enables users to preview and select various photographic effects on a live, multi-window screen before snapping the shot. Perfect Shot Preview enables users to see precisely what the image will look like when adjustments are made, ensuring users are capturing the exact image they want. It is an ideal way for novice users to learn about the effects of different photography techniques, such as zoom, exposure compensation, white balance and metering.

Perfect Fix In-Camera Editing
The Stylus Tough series offers Red-Eye Fix and Shadow Adjustment Edit, in-camera editing features such as resizing, and saturation adjustments, enabling users to edit photos right in the camera. With the Perfect Fix function, multiple editing features can be applied at once.

LED Illuminator
An LED Illuminator on the Stylus Tough series cameras works like a mini-flashlight on the front of the camera to enhance focus and exposure for macro shooting – great for underwater close-ups where light is scarce. The LED also works in conjunction with Bright Capture to help illuminate your subject when taking low-light portraits.

TruePic™ III Image Processor
Olympus’ enhanced TruePic III Image Processor produces crystal-clear photos using all the pixel information for each image to deliver superior picture quality with more accurate colors, true-to-life flesh tones and faster processing speeds. TruePic III captures sharp images at high ISO settings, minimizing image noise or grainy photos traditionally associated with shooting with high ISO.

Smart Charging for Active Lifestyles
For the first time, the new STYLUS TOUGH-8000 offers internal charging. Using an AC adapter, the camera plugs directly into a power outlet and charges the battery like a traditional mobile phone. It minimizes the need to open the battery compartment door, and helps to maintain the watertight gaskets that keep your camera tough.

Fashionable and Practical Accessories
Olympus offers a number of optional accessories, specifically designed for the Stylus Tough series cameras. For users looking to capture their underwater adventures deeper than 33 feet (10 meters), Olympus offers the PT-045 underwater housing for the STYLUS TOUGH-8000, which enables users to take pictures as deep as 130 feet (40 meters). A highly visible floating wrist strap frees users’ hands when swimming or chasing the next big wave. Stylish silicone skins protect the camera from scratches.

Additionally, new carabineer straps available in blue and black attach directly to the camera and can be hooked to a bag, swimming suit or hiking shorts. Durable, sporty neoprene cases are also perfect for active or outdoor expeditions. Olympus Stylus Tough series cameras continue to make smooth transitions from outdoor adventures to cocktail parties. Rinse the camera and place it in an Olympus premium case for added sophistication. The premium cases are available in a variety of colors, including red, black and brown leather as well as various patterns.

OLYMPUS Master 2 Software
OLYMPUS Master 2 Software provides the ultimate in digital imaging management. An intuitive user interface makes downloading to your computer quick and simple, and images are easily organized by folders or albums and searchable by date in Calendar view. A direct link makes uploading your images and videos to YouTube™ easier than ever. Additionally, with one-click editing tools, such as red-eye removal, images can be touched up before printing or emailing. Online support, templates, firmware upgrades and other user services are just a mouse-click away. Use the optional muvee™ Theater Pack to create professional quality slide shows and DVDs from your pictures using any of several built-in templates. Additionally, create scrapbooks, greeting cards and other fun prints using the optional ArcSoft® Print Creations plug-in.

Availability
The STYLUS TOUGH-8000 will be available in February 2009, and the STYLUS TOUGH-6000 will be available in January 2009. They will include: a wrist strap, camera WIN/Mac USB cable, audio/video cable, LI-50B Li-Ion rechargeable battery, F-1AC charger for the STYLUS TOUGH-8000 and the LI-50C charger for the STYUS TOUGH-6000, MASD-1 (microSD Adapter), manual, warranty card and OLYMPUS Master 2 software (CD-ROM).

U.S. Pricing
STYLUS TOUGH-8000 Estimated Street Price: $399.99 (U.S.)
STYLUS TOUGH-6000 Estimated Street Price: $299.99 (U.S.)

Olympus Stylus Tough-6000

Olympus has announced two new cameras in their Tough series. The first is the cheaper Olympus Stylus Tough-6000 that is waterproof down to 3 meter, freezeproof and can handle drops from 1.5 meter. Read about the big brother Stylus Tough-8000 here.

Some key features for the Olympus Stylus Tough-6000:
-10 megapixel sensor
-Waterproof down to 3 meter
-Freezeproof
-Can handle drops from 1.5 meter
-3.6x wide optical zoom (28-102mm)

The Olympus Stylus Tough-6000 will be available from January 2009 for about $299.99.

Press release:
Olympus Stylus Tough Series Cameras Dare The World To Bring It On!

Stability Meets Durability: Shakeproof Dual Image Stabilization Added to Shockproof, Waterproof and Freezeproof Design of STYLUS TOUGH-8000 and STYLUS TOUGH-6000 Cameras

CENTER VALLEY, Pa., January 7, 2009 – There’s really only one word to describe the new shockproof, waterproof, freezeproof, crushproof and shakeproof cameras from Olympus: Tough! Built to withstand some of the harshest environments on earth, the Stylus Tough series builds on the impressive specifications of the renowned Stylus SW Series by adding Dual Image Stabilization. Now, when the STYLUS TOUGH-8000 and STYLUS TOUGH-6000 arrive at the windy mountain peak or dive into choppy waves, they stay steady and ready to capture blur-free images in virtually any condition.

“Olympus designed the new Stylus Tough series to go places other point-and-shoot cameras wouldn’t dare to go, and by adding Dual Image Stabilization we ensure that adventurers will come home with crisp, clear images of their travels,” said Nadine Clark, product manager, Olympus Imaging America Inc. “After all, when you make cameras that can be dropped, submerged and frozen you expect the terrain where you use them to get a little rocky along the way, and you want stability as well as durability.”

The STYLUS TOUGH-8000, designed for active and adventurous people, features an impressive 12 million pixels of image resolution for poster-sized prints and can survive a 6.6-foot drop, venture 33 feet underwater, withstand 220 pounds of crushing pressure, and laugh at freezing temperatures. The 10-megapixel STYLUS TOUGH-6000 is made for life’s everyday adventures – especially those with kids. From the kitchen to a waterslide park and the bunny slopes, the STYLUS TOUGH-6000 can take a drop from 5 feet, dive to 10 feet below the surface, and beat the freezing cold. Both Stylus Tough series cameras feature Tap Control to make it easy for skiers, divers and snowmen makers to control key settings without removing their gloves. It can also just be fun for those who enjoy new modern technology.

Winning the Battle of the Blur with Dual Image Stabilization
For the first time, Dual Image Stabilization will be offered on Olympus’ cameras in the tough category. In the cold climates where the Olympus STYLUS TOUGH-8000 and STYLUS TOUGH-6000 thrive, you may shiver, but the cameras perform sure and steady even in shaking hands. Dual Image Stabilization combines two technologies – mechanical Sensor-Shift Image Stabilization and Digital Image Stabilization – to provide one powerful anti-blur solution for capturing great images whether the photographer or the subject is moving. Olympus’ mechanical Sensor-Shift Image Stabilization keeps images sharp by adjusting the internal image sensor to compensate for camera movement, even in low-light conditions when shutter speeds are slower. Additionally, Digital Image Stabilization freezes the action with high ISO sensitivity and fast shutter speeds that prevent blurry images often caused by a moving subject.

Nothing Can Shock These Tough Cameras
Afraid the mountain wind might sweep a camera out of your hands and dash it on the rocks below? Never fear, the STYLUS TOUGH-6000, available in trendy yellow, white or blue tones, can withstand a 5-foot drop thanks to the Stylus Tough series’ shock-absorbing technology, which minimizes the impact on the lens and circuitry. The STYLUS TOUGH-8000, available in stylish blue, black or silver, can withstand a 6.6-foot drop and features a crushproof body that can withstand up to 220 pounds of pressure.

Point-Dunk-and-Shoot Cameras
Stylus Tough series cameras perform as well underwater as they do on land because their lightweight, stainless steel and aluminum exteriors are matched with interior rubber gaskets and O-rings to seal out the elements. The STYLUS TOUGH-8000 can be fully submerged to capture beautiful images down to 33 feet (10 meters) underwater, and features a built-in manometer, making it ideal for more serious underwater adventurers who want to know the depth of where their images were taken. The STYLUS TOUGH-6000 can be submerged up to 10 feet underwater. The inclusion of four preset underwater scene modes makes these cameras perfect for taking photos while scuba diving, snorkeling or simply having worry-free fun in the pool. Additionally, movies can be captured on both cameras and colors are more vibrant using the underwater movie mode on the STYLUS TOUGH-8000. The cameras also feature a water-repellant lens coating to prevent water droplets from forming on the lens to get crystal-clear shots no matter how wet the shooting environment.

Freezeproof for Arctic Adventures
Whether you’re in the arctic tundra or building a snowman in your backyard, the STYLUS TOUGH-8000 and STYLUS TOUGH-6000 cameras still perform when the temperature dips well below freezing (14 degrees Fahrenheit; -10 degrees Celsius). Stylus Tough series cameras continue to allow you to take great images in freezing situations where most traditional cameras would fail.

Olympus Recommended Button
The new “OR” button makes it easy to activate Olympus’ unique features, including In-Camera Panorama, Shadow Adjustment and Perfect Shot Preview. Simply press the new OR button to easily access these commonly used features.

New Beauty Mode: Supermodels Watch out!
Taking beautiful portraits in the pool or on the slopes is easy with the new Beauty Mode. It enables you to soften shadows and smooth wrinkles or blemishes on your subject’s face – all in the camera and as you capture the image! Additionally, subtle edits can be made post-capture using the Beauty Fix mode. Choose “Clear Skin” to smooth a person’s complexion, “Dramatic Eye” to slightly emphasize the eyes, and “Sparkle Eye” to brighten and enhance the contrast of the iris and pupils. You can also apply all three edits at once. Have fun customizing your brilliant images without a PC and costly image editing software.

Hit Them with Your Best Shot: Tap Control
The Stylus Tough series cameras can be controlled with a simple tap on their top, back or sides, which is made possible thanks to their internal 3D accelerometer that detects the direction of the force on the camera’s body. To turn on the flash or Shadow Adjustment Technology, all that is required is a couple of taps on the camera’s sides and top. In adverse climates Tap Control ensures fast adjustment of settings even if you are fighting frostbite wearing large gloves that make pressing traditional buttons nearly impossible.

Wide-Angle Optical Zoom Captures it All
The STYLUS TOUGH-8000 and STYLUS TOUGH-6000 feature a 3.6x wide-angle optical zoom (28-102mm equivalent in 35mm photography, f3.5-5.0) so that even more of the subject makes it into each shot – perfect for underwater photography. The lens does not protrude from its body so it is further protected from harsh conditions.

Versatile Memory
All Olympus digital point-and-shoot cameras accept xD-Picture CardTM media. Starting with products available in August 2008, they also accept microSD memory cards to capture images. The new Stylus Tough cameras offer the flexibility to use either xD-Picture Card or microSD memory cards, which is just one more advantage of Olympus point-and-shoot cameras.

Advanced HyperCrystalTM III LCD
The next generation of Olympus’ LCD technology – HyperCrystal III – displays twice as bright as previous versions so that you can see the details more clearly, even in direct sunlight. The new technology is offered on the STYLUS TOUGH-8000 and STYLUS TOUGH-6000 in a 2.7-inch LCD.

Can’t Hide with Face Detection!
Portrait and group shots make family reunions live beyond the short event, and with Face Detection you’ll capture even the shyest relatives. The STYLUS TOUGH-8000 detects up to three faces and the STYLUS TOUGH-6000 detects up to 16 faces within the frame and automatically focuses and optimizes exposure to capture sharp, brilliant portraits and group shots. Thanks to the unrivaled durability of the Stylus Tough series cameras, you’ll capture amazing photos even if your next family reunion is at a National Park, a water park or a ski slope!

Intelligent Auto Thinks for You
Skating at night? You won’t be the last one on the ice thanks to Intelligent Auto Mode. It automatically identifies what you are shooting (i.e. Portrait, Night + Portrait, Landscape, Macro and Sports) and adjusts the camera’s settings to capture the best quality results. First-time users can jump into this quick and hassle-free feature that does the thinking for them and produces incredible images.

Broaden Your Horizons with In-Camera Panorama
The places you can take Stylus Tough series cameras – the Grand Canyon or the volcanic sand beaches of Hawaii – are locations where you want to capture as much of the scene as you can. In-Camera Panorama mode makes it possible by capturing three images and stitching them together to create one amazing panoramic picture. Simply press the shutter button and slowly pan across a panoramic scene. The second and third images will be captured automatically and stitched together with the first image – resulting in one seamless panorama-size picture. To create the ultimate panoramic picture, consumers can use the OLYMPUS Master Software™ 2 to stitch up to 10 images together.

Shadow Adjustment Technology
Shooting outdoors in bright daylight can be tricky because of the extreme contrast between dark shadowed areas and bright sunlit areas. While the human eye is capable of detecting the nuances between dark and light and all the details in between, image sensors traditionally have not been quite as sensitive. The Stylus Tough series addresses this challenge head-on with Shadow Adjustment Technology, which compensates for extreme contrast where the shadow areas are underexposed and lack visible detail. With this technology, users can preview and capture images with the same contrast as the naked eye.

Perfect Shot Preview
The Stylus Tough series features a Perfect Shot Preview mode that enables users to preview and select various photographic effects on a live, multi-window screen before snapping the shot. Perfect Shot Preview enables users to see precisely what the image will look like when adjustments are made, ensuring users are capturing the exact image they want. It is an ideal way for novice users to learn about the effects of different photography techniques, such as zoom, exposure compensation, white balance and metering.

Perfect Fix In-Camera Editing
The Stylus Tough series offers Red-Eye Fix and Shadow Adjustment Edit, in-camera editing features such as resizing, and saturation adjustments, enabling users to edit photos right in the camera. With the Perfect Fix function, multiple editing features can be applied at once.

LED Illuminator
An LED Illuminator on the Stylus Tough series cameras works like a mini-flashlight on the front of the camera to enhance focus and exposure for macro shooting – great for underwater close-ups where light is scarce. The LED also works in conjunction with Bright Capture to help illuminate your subject when taking low-light portraits.

TruePic™ III Image Processor
Olympus’ enhanced TruePic III Image Processor produces crystal-clear photos using all the pixel information for each image to deliver superior picture quality with more accurate colors, true-to-life flesh tones and faster processing speeds. TruePic III captures sharp images at high ISO settings, minimizing image noise or grainy photos traditionally associated with shooting with high ISO.

Smart Charging for Active Lifestyles
For the first time, the new STYLUS TOUGH-8000 offers internal charging. Using an AC adapter, the camera plugs directly into a power outlet and charges the battery like a traditional mobile phone. It minimizes the need to open the battery compartment door, and helps to maintain the watertight gaskets that keep your camera tough.

Fashionable and Practical Accessories
Olympus offers a number of optional accessories, specifically designed for the Stylus Tough series cameras. For users looking to capture their underwater adventures deeper than 33 feet (10 meters), Olympus offers the PT-045 underwater housing for the STYLUS TOUGH-8000, which enables users to take pictures as deep as 130 feet (40 meters). A highly visible floating wrist strap frees users’ hands when swimming or chasing the next big wave. Stylish silicone skins protect the camera from scratches.

Additionally, new carabineer straps available in blue and black attach directly to the camera and can be hooked to a bag, swimming suit or hiking shorts. Durable, sporty neoprene cases are also perfect for active or outdoor expeditions. Olympus Stylus Tough series cameras continue to make smooth transitions from outdoor adventures to cocktail parties. Rinse the camera and place it in an Olympus premium case for added sophistication. The premium cases are available in a variety of colors, including red, black and brown leather as well as various patterns.

OLYMPUS Master 2 Software
OLYMPUS Master 2 Software provides the ultimate in digital imaging management. An intuitive user interface makes downloading to your computer quick and simple, and images are easily organized by folders or albums and searchable by date in Calendar view. A direct link makes uploading your images and videos to YouTube™ easier than ever. Additionally, with one-click editing tools, such as red-eye removal, images can be touched up before printing or emailing. Online support, templates, firmware upgrades and other user services are just a mouse-click away. Use the optional muvee™ Theater Pack to create professional quality slide shows and DVDs from your pictures using any of several built-in templates. Additionally, create scrapbooks, greeting cards and other fun prints using the optional ArcSoft® Print Creations plug-in.

Availability
The STYLUS TOUGH-8000 will be available in February 2009, and the STYLUS TOUGH-6000 will be available in January 2009. They will include: a wrist strap, camera WIN/Mac USB cable, audio/video cable, LI-50B Li-Ion rechargeable battery, F-1AC charger for the STYLUS TOUGH-8000 and the LI-50C charger for the STYUS TOUGH-6000, MASD-1 (microSD Adapter), manual, warranty card and OLYMPUS Master 2 software (CD-ROM).

U.S. Pricing
STYLUS TOUGH-8000 Estimated Street Price: $399.99 (U.S.)
STYLUS TOUGH-6000 Estimated Street Price: $299.99 (U.S.)

Olympus SP-590 UltraZoom

Olympus has announced a new digital camera with 26x optical zoom beating the Kodak Z980 that was announced a couple of days ago with “only” 24x zoom. It is called Olympus SP-590 UltraZoom and sports a 12 megapixel sensor, and image stabilization so you can take steady shots with all that zoom range.

Some key features for the Olympus SP-590 UltraZoom:
-26x optical zoom lens (26-676mm)
-Image stabilization
-12 megapixel sensor
-Ability to record RAW files
-2.7″ LCD screen

The Olympus SP-590 UltraZoom camera will be available from March 2009 and cost about $449.99.

Press release:
Introducing The World’s Most Powerful Ultra Zoom: The 26x Optical Wide-Angle Zoom Olympus SP-590UZ

Incredibly Versatile Zoom Lens Combined with 12 Megapixels, Dual Image Stabilization and Ultra High-Speed Sequential Shooting to Capture the Action Far, Wide and Up Close

CENTER VALLEY, Pa., January 7, 2009 – Olympus rewrote the rule book again for how powerful a point-and-shoot camera’s zoom can be with the launch of the new 26x optical zoom SP-590 Ultra Zoom. Its extremely versatile zoom lens can capture extraordinary images at virtually any distance – from a delicate flower close up to wide-angle photographs of friends posing before the vast Grand Canyon, or even images shot from the back row of the stadium that look like they were taken courtside.

The SP-590UZ is the “total package” and an investment in your imaging future that is well worth making. It offers the advanced manual controls that experienced photographers demand and find on a digital SLR (single lens reflex). At the same time, users can easily set the camera to operate like a simple point-and-shoot with automatic scene modes. It offers the compact body of an ultra zoom with the flexibility of high-performance optics usually found in interchangeable lenses for DSLR cameras, a 12-megapixel image sensor, Dual Image Stabilization, Face Detection, Ultra High-Speed Sequential shooting and a bright 2.7-inch LCD.

“The SP-590UZ brings subjects closer with the world’s most powerful optical zoom, and the zoom is just one of many elements that set this camera apart. Macro to wide-angle there are no compromises,” said Nadine Clark, product manager, Olympus Imaging America Inc. “Because of its compact size and an impressive zoom range, it’s the ideal choice for travelers and everyone who enjoys the great outdoors.”

Capturing It All – Near, Far and Wide
Optical precision is the foundation for creating quality images. The bright, f2.8-5.0 lens provides the equivalent of 26-676mm focal length. Users can get close to the action with the compact 26x super telephoto zoom and at the same time, the wide-angle (26mm) lens captures more in each frame. Its super-macro capabilities capture the subtlest details. The compact lens construction combines aspherical lens elements and extra-low dispersion (ED) lens elements to deliver edge-to-edge sharpness and clarity. Whether it is capturing fast-action sports or everyday snapshots, this sturdy compact body with a wide-angle and telephoto lens provides the versatility to get the job done.

12-Megapixel for Superior Image Quality
The SP-590UZ has a 12-megapixel sensor that enables consumers to achieve consistently sharp and vivid images when producing large-format prints or cropping/enlarging a portion of an image.

Unleash Your Creativity with New Artistic Scene Modes
Olympus’ ultra zoom cameras have been known for being the perfect, versatile solution for dual households; providing flexibility and manual controls for experienced shutterbugs, while being as easy and approachable as a point-and-shoot for novice or even first-time users. The SP-590UZ takes this to a new level with pre-capture scene modes: Multiple Exposure, Soft Background Focus and Beauty Mode. The new features enable creative effects to be made inside the camera as the images are captured! The new creative features were adopted from Olympus’ recently announced E-30 DSLR camera.

Multiple Exposure, in the new SP-590UZ, empowers consumers to take two separate photographs and overlay them to craft one unique image. Create a masterpiece for Mother’s Day with a beautiful image of the kids overlaying her favorite landscape. Use the new Soft Background Focus mode on your next trip to a National Park. It enables you to slightly blur the beautiful vista, lake or canyon in the background to accent the majestic wildlife in the foreground.

Beauty Mode lets you soften shadows and smooth wrinkles or blemishes on your subject’s face – all in the camera and as you capture the image! Additionally, subtle edits can be made post-capture using the Beauty Fix mode. Choose “Clear Skin” to smooth a person’s complexion, “Dramatic Eye” to slightly emphasize the eyes, and “Sparkle Eye” to brighten and enhance the contrast of the iris and pupils. You can also apply all three edits at once. Have fun customizing your brilliant images without a PC and costly image editing software.

Your Images on HDTV
Gone are the days of friends and family huddling around a camera’s LCD to see the pictures you just snapped. Now, you’ll be the hit of the party or any family function when you proudly display your brilliant images on high-definition televisions. Simply connect the new SP-590UZ to an HDTV with an HDMI™ cable, which can be purchased separately at any consumer electronics store.

Versatile Memory
All Olympus digital point-and-shoot cameras accept xD-Picture CardTM media. Starting with products available in August 2008, they also accept microSD memory cards to capture images. The new SP-590UZ offers the flexibility to use either xD-Picture Card or microSD memory cards, which is just one more advantage of Olympus point-and-shoot cameras.

Dual Image Stabilization
Dual Image Stabilization enables users to take crisp, clear pictures in virtually any shooting situation – adjusting for camera shake and a moving subject. Olympus’ mechanical Sensor-Shift Image Stabilization keeps images sharp by adjusting the image sensor to compensate for camera shake, which often occurs when zooming in on your subject and in low-light conditions when shutter speeds are slower. Digital Image Stabilization freezes the action with high ISO sensitivity and fast shutter speeds that prevent blur caused by a moving subject.

Ultra High-Speed Sequential Shooting and Pre-Capture with TruePicTM III Image Processor
The Olympus TruePic III Image Processor makes it possible for the SP-590UZ to capture images at incredible speeds. The inclusion of Pre-Capture technology, which works in conjunction with High-Speed Sequential Shooting, enables users to capture the action before and after fully pressing the shutter button. Pre-Capture begins working as soon as the focus is locked, automatically archiving frames in the camera’s buffer memory prior to the shutter release – virtually guaranteeing that you’ll get the shot even if the user’s reaction time is slower than the action. Perfect for situations where timing is essential, such as photographing a tennis player serving, children playing or a whale breaching.

Olympus’ enhanced TruePic III Image Processor produces crystal clear photos using all the pixel information for each image to deliver superior picture quality with more accurate colors, true-to-life flesh tones and faster processing speeds. TruePic III also captures sharp images at high ISO settings, minimizing image noise or grainy photos traditionally associated with shooting with high ISO.

Full Manual Control
The Manual, Aperture Priority and Shutter Priority modes give users versatility and control for optimal performance in any situation. Users can express their creativity – adjusting the f-stop for detailed portraits with softened backgrounds, or slowing the exposure speed to create the blurred effect of motion, or just sit back and let the camera do the thinking through the use of the automatic settings. Manual focus is also available for users who want to have full control.

Face Detection
Face Detection tracks up to 16 faces within the frame and automatically focuses (Face Detection AF) and optimizes exposure (Face Detection AE) quickly for sharp, brilliant portrait pictures. Now, your subject’s face is in focus whether it is in the center of the target area or not.

Wireless Flash Compatibility
Wireless flashes can help photographers cast the best light on their subjects and capture great images. For this reason, the SP-590UZ is compatible with the Olympus FL-50R and FL-36R wireless electronic flashes that are designed exclusively for digital photography. When these flashes are used in combination with the SP-590UZ, wireless multi-flash photography is possible. The SP-590UZ can control up to three wireless flash groups independently, with multiple flash units in each group.

Large HyperCrystal™ II LCD
The SP-590UZ boasts an advanced HyperCrystal II LCD. It reproduces true colors with a dynamic contrast ratio of more than 180 percent and a color reproduction performance of more than 160 percent compared to HyperCrystal LCD, providing a preview that is more true to the final image.

Shadow Adjustment Technology
Shooting outdoors in bright daylight can be tricky because of the extreme contrast between dark shadowed areas and bright sunlight areas. While the human eye is capable of detecting the nuances between dark and light and all the details in between, image sensors traditionally have not been quite as sensitive. The SP-590UZ addresses this challenge head-on with a new Shadow Adjustment Technology, which compensates for extreme contrast where the shadow areas are underexposed and lack visible detail. With the new technology, users can preview and capture images that have the same contrast as seen with the naked eye.

Perfect Shot Preview
The SP-590UZ features a Perfect Shot Preview mode that enables users to preview and select various photographic effects (such as zoom, exposure compensation, white balance and metering) on a live, multi-window screen before snapping the shot. Perfect Shot Preview enables users to see precisely what the image will look like when adjustments are made, ensuring users are capturing the exact image they want. It is an ideal way for novice users to learn about the effects of different photography techniques.

Perfect Fix In-Camera Editing
Olympus’ Perfect Fix feature offers quick solutions for unanticipated image quality issues, which may be caused by several adverse conditions. Shadow Adjustment Edit can be used to adjust any underexposed areas and Red-Eye Fix can be used to reduce the effects of red-eye sometimes caused by a direct flash. Additional in-camera editing functions can be quickly accessed right in the camera by the touch of a button; features available include resizing, trimming, black and white, and sepia.

29 Shooting Modes
The SP-590UZ offers new features, including, Multi-Exposure, Soft Background Focus and Beauty Mode. A new Bird Watching mode is also great to capture the unpredictable movements of wildlife. The new camera offers a total of 20 pre-set scene modes. To activate, simply select the desired mode for multi-fireworks, portraits, landscapes, night scenes, fast-action and more.

OLYMPUS Master 2 Software
OLYMPUS Master 2 Software provides the ultimate in digital imaging management. An intuitive user interface makes downloading to your computer quick and simple, and images are easily organized by folders or albums and searchable by date in Calendar view. A direct link makes uploading your images and videos to YouTube™ easier than ever. Additionally, with one-click editing tools, such as red-eye removal, images can be touched up before printing or emailing. Online support, templates, firmware upgrades and other user services are just a mouse-click away. Use the optional muvee™ Theater Pack to create professional quality slide shows and DVDs from your pictures using any of several built-in templates. Additionally, create scrapbooks, greeting cards and other fun prints using the optional ArcSoft® Print Creations plug-in.

Availability
The SP-590UZ will be available in March 2009. It will also include: Neck Strap, WIN/Mac USB Cable, Audio/Video Cable, four AA Batteries, MASD-1 (microSD Adapter), Manual, Warranty Card and OLYMPUS Master 2 Software CD-ROM.

U.S. Pricing
SP-590UZ Estimated Street Price: $449.99 (U.S.)